Case Studies

The EZ PZ is a revolutionary slow cooker divider designed to provide a versatile solution for home cooks. Initially conceived as a simple divider to allow users to cook multiple dishes simultaneously in a single crockpot, the product went through three rounds of prototyping. Through these iterations, it evolved from a basic divider into a highly functional tool that securely fixes divider bags, accommodates 2 to 4 compartments, and meets food safety standards —all while boasting a modern, aesthetically appealing design. This case study outlines the development process and the solutions we implemented to create this innovative kitchen product.

Messy Baby represents a significant leap forward in practical baby care, introduced by Go Vertical. This innovative onesie, designed with a disposable pad adhered to the lower back, offers parents a convenient solution to manage messes effectively. This case study explores the manufacturing challenges and triumphs of the Messy Baby onesie, emphasizing Go Vertical's dedication to innovation, quality, and thoughtful design in addressing everyday parenting challenges.

In an innovative leap forward in baby care products, Go Vertical introduced the Bareneck Bib, a revolutionary silicone bib designed to protect babies' clothes from messes without the discomfort of a neckband. This case study explores the manufacturing journey of the Bareneck Bib, focusing on the challenges overcome to ensure the product's safety and durability, while also ensuring it could not be easily torn or damaged by little hands.

The Extended Table Cover project was inspired by the need for a more organized and convenient dining experience in outdoor and picnic settings. Recognizing the unique challenges posed by such environments, including variable table sizes and the need for efficient utensil management, the project aimed to introduce an innovative solution tailored for outdoor dining enthusiasts and event planners.

A specialized therapeutic pillow featuring a cover made of multiple types of fabrics, each offering a different tactile sensation. Designed to help individuals under stress by engaging their senses, the variety of textures aims to provide comfort and relaxation through sensory stimulation, promoting a sense of calm and emotional well-being during stressful situations

This case study focuses on the development of the Versa Pen, a multifunctional pen that incorporates a puzzle-solving element for user engagement. The inventor envisioned a pen that not only served as a writing tool but also offered a fun and tactile puzzle to stimulate creativity. 

The U.S. patent system has been pivotal in protecting innovations and driving economic growth.

FemEase, developed by Susan, is an innovative Class II medical device designed to revolutionize the female catheterization process by offering a more comfortable, less invasive solution. With support from Go Vertical ICM, Susan is navigating the complex clinical trial process and preparing for FDA submission under the 510(k) pathway.