Trademark Services

Secure Your Brand. Build Market Trust
Your brand is more than a name—it’s your identity, reputation, and competitive edge. At Michael & Hope (M&H), we help entrepreneurs, startups, and established businesses protect their brand elements through strategic trademark services that go beyond simple registration.
We don’t just file—we guide you in building a trademark strategy that strengthens your market presence, safeguards your business from infringement, and increases the long-term value of your brand.
Additionally to Patents (connect to Patent service), from early-stage brand development to expansion into global markets, we make sure your trademarks are legally protected, commercially strong, and strategically aligned with your long-term business growth.
Core Services
Trademark Search & Clearance
Verify before you invest
Before investing in marketing, packaging, or promotion, we conduct in-depth trademark searches to ensure your brand name, logo, or slogan is distinctive, available, and legally registrable.
- Conflict risk assessment (national and international databases)
- Recommendations on name variations
- Class identification and clearance by industry
Trademark Application & Registration
File with confidence, not uncertainty
We prepare and submit your application to the USPTO, EUIPO, or through WIPO for global protection. Our process ensures clarity, speed, and compliance with relevant trademark offices.
- Application drafting & submission
- Class strategy and international protection
- Office action coordination if needed
Trademark Monitoring & Enforcement
Ongoing protection for lasting brand equity
Once your trademark is registered, it still needs active monitoring to ensure no competitors infringe on your mark. We provide support to detect and respond to unauthorized usage.
- Infringement alerts
- Cease & desist coordination
- Brand enforcement strategy
Want to secure your full brand portfolio? See IP Strategy & Consulting.
Educational Insights
What You Should Know About Trademarks
A Trademark Search Is Not Optional
Many brands invest in logos and names without checking availability. This can lead to rejection, rebranding costs, or legal disputes. A proper search saves time, money, and reputation.
Trademark Classes Matter
Trademarks are registered in specific categories (“classes”). Picking the wrong class—or missing one—can leave your brand exposed to copycats.
Registration ≠ Protection Everywhere
A trademark registered in the U.S. does not protect you internationally. For growing businesses, international filing strategies are essential.
Your Brand Is a Business Asset
A registered trademark can increase your company’s valuation, especially if you’re preparing for investment, acquisition, or licensing.
Trademark Infringement Can Be Subtle
Look-alike names or confusingly similar brands can harm your credibility and lead to lost sales. Proactive monitoring is key to long-term brand protection.
Trademarks Can Last Forever
Unlike patents, trademarks can be renewed indefinitely—as long as they’re used and maintained properly. Your brand can live on for generations.

Roadmap: From Brand Concept to
Protected Identity

Discovery & Feasibility
- Discuss your brand identity, industry, and market goals
- Identify countries and markets for protection

Trademark Filing & Application
- Prepare application, determine appropriate classes
- Submit to USPTO, EUIPO, or WIPO, depending on your markets







Comprehensive Trademark Search
- Search global databases to assess conflicts and risks
- Recommend modifications if your brand name or mark is at risk

Registration & Monitoring
- Track your application’s progress and respond to office actions
- Set up ongoing monitoring to detect infringement or misuse

Brand Review & Strategy
- Discuss your brand identity, industry, and market goals
- Identify countries and markets for protection


Comprehensive Trademark Search
- Search global databases to assess conflicts and risks
- Recommend modifications if your brand name or mark is at risk


Trademark Filing & Application
- Prepare application, determine appropriate classes
- Submit to USPTO, EUIPO, or WIPO, depending on your markets


Registration & Monitoring
- Track your application’s progress and respond to office actions
- Set up ongoing monitoring to detect infringement or misuse

Build a Brand That Lasts
Your brand is your identity in the market—and it deserves protection. At M&H, we guide you through the trademark process with a strategy designed to support business growth, brand longevity, and global expansion.

Strategic Benefits You Can Expect
- Reduce rebranding risks and costs
- Gain legal standing in trademark disputes
- Strengthen brand loyalty and recognition
- Enhance perceived legitimacy with customers and investors
- Open licensing, franchising, or white-label opportunities